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Classes for HVAC, Plumbing, and Electrical Contractors

Greetings!

My name is Ruth King. For the past 30+ years I have helped contractors like you increase sales, profits, and live the life you’ve always dreamed of.

I lead all of the classes described below. They are down to earth and practical. Everything I teach can be implemented immediately when your employees return to your company.

The classes are built on proven ideas that I have implemented with my clients since 1987 to help them be some of the most profitable contractors in the United States. The maintenance programs are year-long programs. It takes time to build the skills necessary to implement a thriving maintenance customer-base and make sure you retain the customers who join.

It’s safe to order. Your satisfaction is 100% guaranteed. Come to the first day of any class and if you feel that you did not get your money’s worth, we will cheerfully refund your money. No hassles.

And, if you have questions about any of the programs, call me at 770-729-8000 or on my personal cell phone - 678-296-4123.

Classes are small to ensure personal attention and maximum discovery. Don’t get locked out of the program you want to attend.

I look forward to helping you be profitably busy.

Ruth King

Field Manager's Survival School

Be the great manager that field workers brag about working for!!

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Making the transition from service technician to service manager or installer to installation manager is difficult... in fact, most people don't succeed and end up as a service technician or installer again... at another company.

Other companies hire an "experienced" manager and find he can't manage your department. This is very expensive in terms of morale, training costs, and continuity in a service department.

The irony is that most technicians and installers want to be managers. Then why don't most succeed? Because the skills needed to be a successful service technician/installer are not the same as those skills needed to be a successful field manager.

A question you should ask your techs/installers who want to become managers: Are you willing to answer your cell phone 24/7 when one of your team members needs help on a weekend or in the evening?

If that person is not willing to answer his or her cell phone 24/7, that person won't make it as a manager in your company.

Field Manager's Survival School was developed to teach the skills necessary to become and continue to be a good manager.

This two-day, information-packed class introduces you to new ways to approaching the management of your department.

 

You Won't Be Bored Sitting In Class

Each day vital customer service, financial, and technician management issues are discussed in an interactive setting.

By the end of the two days you will have an understanding of pricing, handling service technician praise and problems, as well as making sure that customers are kept happy.

For instance, did you know that...

  • Overtime to a 20 year old service/install technician is usually considered punishment...
  • Overtime to a 45 year old service/install technician is usually a reward?

Field Manager's Survival School teaches you how to supervise these very different types of people. You'll learn how to ensure that they are both productive members of your team.

 

This Is a HOW-TO-DO Program,
Not a WHAT-TO-DO Program

If you've ever sat in a class and been told what to do and then sent on your way...
I promise you'll experience something different in this class.

Exercises, homework, and role playing different scenarios in a non-threatening environment is a part of each day's activities.

Role play prepares you for typical situations that you are likely to encounter so you can learn to react the right way before the actual situation occurs.

Homework is assigned. It includes reading and exercises that reinforce what was learned in class.

There is homework to bring to class, too! So that you can be fully prepared to participate, you will receive a copy of my book, "The Ugly Truth About Managing People: 50 Must-Get-Right Management Challenges... And How To Really Handle Them."

You'll also receive a personality profile which we will cover during the two days - you'll discover the best way to communicate with your team members based on their personality styles.

 

Here’s What Past Participants Have Said:

Those in attendance had between one month and twelve years experience as a manager and managed between two and twenty-seven field employees.

 

“Thank you for all the information you packed into my head. It was the only seminar I have ever attended that was everything and more than it said it would be. I came away with many ideas and solid facts.”
“I can appreciate the School because it offers realistic issues and problems that are faced by today’s HVAC managers. By role playing and the homework and daily class assignments it left me with a sense of confidence that I can improve my department both in profitability and in morale.”
“I think you put everything on a level to which anyone can understand, (even new managers). I also feel that the owners in the class got things from this class. I would recommend this class to anyone who is serious about their job as a manager. I also think it puts your job on a new level of understanding things a whole lot better! This class is by far the best I’ve attended on the lines of teaching and training in this industry.”
“Don’t take things for granted. We all have strong areas and weak areas. This course has helped me see how to use the strong areas better and also what I need to do to improve on the areas that are not as strong as desired”.
“Thank you for opening my eyes to the human side of this business. A lot of times we don’t look at things we don’t understand, now I feel confident enough that I can look at my employees and understand what and why they do something.”
“This was an excellent opportunity to better learn the methods and moods of people we employ and/or the people who employ us. It was very fun and informative and flowed very smoothly and fast. I highly recommend it to anyone in a service manager position.”
“A class that will benefit not only your service manager but your service department. The class was presented in such a way that gives much more insight than reading a book or manual could ever give.”
“After 12 years in the HVAC business this was by far the most informative and best delivered training that I have received. This is information that I can take with me to work and immediately put to use to improve our department and our company.”

 

Ruth is a reality trainer: delivering practical, down-to-earth, thought-provoking information that provides attendees with ideas that inspire them and help them earn more profits.

 

What is the Agenda?

  1. Introduction to Field Manager's Survival School. What you should take away from this experience.
  2. Congratulations! You're a Manager... What does that really mean?
  3. Understanding pricing issues: service rates, parts pricing, service agreements.
  4. What is overhead?
  5. Customer Service... it has to be win-win.
  6. Your Score Card... Making your department profitable... Analyzing the department's financial statement.
  7. Stress Control. You are in a 24 hour per day business. How to prioritize your personal and business life. They can work together.
  8. Dealing with irate customers. How to defuse their anger. When should you fire customers?
  9. Hiring field employees. Where to look. How to hire someone who wants more than your highest-paid employee earns. The interview process. The offer. Probationary period evaluations.
  10. Tracking performance. Positive reinforcement. Performance appraisals.
  11. Handling your career readjustment program - firing.
  12. Handling management-issued policies. Employee morale. Soliciting feedback from your team.
  13. Setting goals for the department. How to create contests that work.
  14. Meetings. Preparation. The agenda. Business meetings. Training meetings. Reviewing callbacks. Ending on a positive note.
  15. Customer contact. Satisfaction surveys. Collections calls.
  16. Keeping your upper management informed.
  17. Review. Setting goals for return to the office. Evaluation.

This school is for new and experienced managers who want to increase their effectiveness in their jobs.

 

Why You Should Attend

  • ▶ Develop the tools necessary to improve your skills and performance as a manager.
  • ▶ Make it easier to find, hire, and keep good field personnel.
  • ▶ Learn proper pricing and budgeting.
  • ▶ Discover how to operate a profitable department. Learn to identify minor issues and resolve them before they become major crises.
  • ▶ Know why you can be busy and still lose money.
  • ▶ Learn how to deal with different personality styles and values styles.
  • ▶ Practice potential hiring, evaluating, and firing situations you are likely to encounter so that you can learn the proper response before the actual situation occurs.
  • ▶ Practice techniques that turn irate customers into satisfied customers.
  • ▶ Encounter real-life situations in a classroom setting which gives you ways to handle them properly before you encounter them on the job.
  • ▶ Receive practical suggestions that help you increase your effectiveness and decrease your stress.
  • ▶ Increase your chances of becoming the great manager that field people brag about working for.
  • ▶ Homework is assigned to reinforce what was learned in class.
  • ▶ On-site follow-up visits are available to reinforce and adapt what you learned in your own day-to-day environment.

 

When is Field Manager's Survival School?

  • ▶ February 17-18, 2026 in Jacksonville, FL

Enroll Today and Save Money

Enrollment in class is $1,997

 

Satisfaction Guaranteed

If, after the first day, you think this program is not valuable to you, let us know and we will cheerfully refund your money. No hassles!

 

Click the button above or call 770-729-0258

Building Profit and Wealth

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Here’s why you come to
Profit and Wealth:

 

John Morgan | SW Hydrotech - Anaheim, CA

"I wanted to express my heartfelt gratitude to you for hosting the recent financial program. It was an incredible informative and enjoyable experience, and I truly appreciate the effort you put into sharing your financial expertise with us.

Your presentation was not only educational but also engaging. I found myself genuinely enthralled by your insight and the way you presented complex financial concepts in a clear and understandable manner. It's evident that you are not only knowledgeable but also passionate about helping others improve their financial literacy.

I wanted to let you know that because of your training I will be looking at my financial numbers differently from now on. Your guidance has given me new perspective and valuable tools to manage my business finances more efficiently.”

Jeff Crumine | San Antonio, TX

“Before I heard of you I used every other formula in the world, including Richard Harshaw and Harlan Krepcik, then you came along and I use your stuff. And thanks to you I started making money.

Tom Damiani | Comfort Design - San Antonio, TX

"KeeAnn (ACCA San Antonio Executive Director), I wanted to take a moment to let you know how today's training went with Ruth King. I have been to hundreds of financial training classes over all my years in the industry. I consider myself as a better than average financial person and... I learned more today than I have in all the other classes put together.

I don't think others felt this was going to be much of a class. They couldn't have been more wrong. Please pass this on to the Chapter, if you see fit, so that others won't make the mistake that I almost made by not going to this class next time she is here. I too didn't think it was going to be much and decided to go anyway and boy am I glad I did. This class WILL help small, one-man businesses as well as bigger 100+ man shops. Everyone would benefit from this class.

I left the class and came straight to the office so I could start implementing some of the things I learned today. Being able to better understand numbers can only make everyone more profitable. Ruth King is amazing.

Thanks for bringing her to our City."

Kenny Wardlaw | Cool Care, Inc. - Columbia, SC

"When I went to your first class, we had no KPI's and we had 500 service agreements and were doing OK, but struggling to pay bills. Today, we have 3,365 service agreements and we track them constantly. Our sales have increased over $1,000,000 per year and our profits have increased from 2% to 13%. I just wanted to let you know we appreciate all you taught us. Thank you!"

Building Profit and Wealth Is Two Days of On-Site Training

Day one focuses on building profit. Day two focuses on building wealth.

At the end of the two days, you should understand how to read your financial statements, how to analyze them, and how to build wealth through cash and maintenance programs.

Getting and staying profitable... and thus building wealth... can be accomplished in less than 10 minutes a month. When you implement what you learn in class you can achieve greater profits, more cash flow, more wealth, and have a more solid business."

 

Building Profit and Wealth Agenda

  • ▶ Overview of the Two Days – Building Profit Is on the P & L; Building Wealth Is on the Balance Sheet
  • ▶ Pricing by the Gross Margin Method Can Put You out of Business
  • ▶ Net-Profit-Per-Hour pricing – Service, Maintenance, Replacements
  • ▶ Accounting Definitions
  • ▶ Balance Sheets Basics
  • ▶ Profit and Loss Statements
  • ▶ Seven Deadly Sins of Financial Statements
  • ▶ Where to Look for Gross Margin Inconsistencies
  • ▶ Ruth’s Rules
  • ▶ Departmentalization/Break Even Analysis
  • ▶ Overhead-Cost-Per-Hour
  • ▶ Short Term Benchmarking – Financial Ratios You Must Track
  • ▶ Maintenance Plans – The Key to Building Long-Term Wealth
  • ▶ Long Term Benchmarking – Trailing Financial Data
  • ▶ Weekly Cash Flow Reports
  • ▶ Cash Procedures
  • ▶ Wrap Up

When Is Building Profit and Wealth School?

  • ▶ April 21-22, 2026 in Atlanta, GA

Enroll Today and Save Money

Enrollment in class is normally $1,997. Save $700 now! Subscribe to Financially Fit Business - Immediately implement what you learn in class and review your financial statements in less than 10 minutes a month.

SUBSCRIBE TO FINANCIALLY FIT BUSINESS

 

Enter coupon code FFB700 at the purchase page when you register for class.

 

Satisfaction Guaranteed

If, after the first day, you think this program is not valuable to you, let us know and we will cheerfully refund your money. No hassles!

ENROLL NOW

 

Click the button above or call 770-729-0258

What Contractors Say about Ruth King's Classes:

Kenny Wardlay | Cool Care Heating and Air Conditioning

“I did your class a couple of years ago and thank you, thank you, thank you!!!!!

When I went to your first class, we had no kpi's and we had 500 service agreements and were doing ok but struggling to pay bills. Today, we have 3,365 service agreements and we track them constantly. Our sales have increased over 1,000,000 per year and our profits have increased from 2% to 13%. I just wanted to let you know we appreciate all you taught us.”

Tom Damiani | Comfort Design

“I wanted to take a moment to let you know how today's training went with Ruth King. I have been to hundreds of financial training classes over all my years in the industry. I consider myself as a better than average financial person and ... I learned more today than I have in all the other classes put together.

I don't think others felt this was going to be much of a class. They couldn't have been more wrong. Hopefully other's won't make the mistake that I almost made by not going to this class next time she is here. I too didn't think it was going to be much and decided to go anyway and boy am I glad I did. This class WILL help small one man businesses as well as bigger 100+ man shops. Everyone would benefit from this class.

I left the class and came straight to the office so I could start implementing some of the things I learned today. Being able to better understand numbers can only make everyone more profitable. Ruth King is amazing.”

Nancy McMullen | Berg's Heating and Air Conditioning

“I have just finished the classes. I just wanted to say thank you, the classes were awesome. I will definitely take away a few things from this class. One being: the tickler, fabulous idea, the words: We're Busy, and We Can't, and No, will no longer be a part of my vocabulary, and last but not least:

The 4 personality traits have really enlightened me, and I will definitely try to incorporate this information on how I deal with my technicians. Thank you."

Dispatcher's Online Course
DISPATCH = STRESS

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Dispatchers can make or break the profitability of your service department. They must keep your customers happy profitably, keep your technicians happy and productive, while keeping a smile on their face. Dispatch is one of the most stressful and difficult jobs to perform well.

Now you can get the procedures that help you keep a happy, productive dispatcher without having to travel to an on-site dispatcher class.

Your Dispatcher On-Line Program gives your dispatchers the tools they need to increase billable hours, take better care of customers and themselves, and help run a profitable field department.

 

Who Is This Course For?

  • ▶ This course is appropriate for HVAC, plumbing, electrical, generator, and other in-home services where companies dispatch field employees to business or residential locations.
  • ▶ Your Dispatcher On-Line Program is self-paced – 21 videos, one personality profile, role plays, and a manual.
  • ▶ You receive scripts and audio recordings of the scripts.
  • ▶ The scripts and audio recordings of those scripts give dispatchers the templates on how to talk with customers and handle every day dispatch duties.
  • ▶ There are residential and commercial scripts – each is handled differently.
  • ▶ Edit these scripts for your unique company culture. The audio scripts are a sample of how telephone conversations should go.

 

There Is A One-Time, One Company Investment...

If your dispatcher leaves and you have to train a new one – the only additional cost is $25 for the new dispatcher’s personality profile.

If you have one, two, or more dispatchers – you never have to pay more.

If you want to review the manual and videos – you can – year after year with no additional cost.

 

What's Covered In The Dispatcher's Online Course?
The Functions Of Dispatch, Including:

 

What Are The 21 Videos?

  1. Overview - How To Use This Program
  2. The Most Important Thing A Dispatcher Does (Maximize Billable Hours)
  3. Dispatcher Characteristics
  4. Handling Stress
  5. Personality Profiles
  6. Handling The Three Types Of Callers
  7. Setting Up Maintenance Calls
  8. Debriefing Calls and Tickler Files
  9. Dispatcher Debriefing Questions - Part 2
  10. Turning Grumpy Techs Into Happy Techs
  11. Turning Unhappy Customers Into Happy Customers
  12. Telephone Conversations
  13. Telephone Listening Techniques
  14. Dispatch Role Plays With Technicians
  15. The Volcano Has Erupted, Who Comes First?
  16. Dispatch Responsibilities In Slower Seasons
  17. Dispatcher Getting Ready For Spring
  18. Dispatcher Cooling Role Plays
  19. Dispatcher Getting Ready For Fall
  20. Dispatcher Gerring Ready For Holiday Season
  21. Dispatcher Heating Role Plays

 

What's In The Manual?

  1. Introduction
  2. How Do You Define Dispatch?
  3. The Role Of A Dispatcher
  4. Customer Calls In - Scheduling A Call
  5. Sending A Technician To A Call - Customer Contact
  6. Sending A Technician To A Call - Technician Contact
  7. Technician Is Finished With The Call
  8. Finding Work For The Technicians
  9. Customer Follow Up
  10. Customer Calls In With A Complaint
  11. Words To Avoid
  12. Additional Dispatch Duties
  13. Final Dispatcher Thoughts
  14. Conclusions... Or Beginnings

 

Accompanying Thumb Drive

  • ▶ Electronic Version of "Profitable Dispatch Procedures"
  • ▶ Appendix #1 - Job Descriptions
  • ▶ Appendix #2 - Commercial Scripts - Customer Calls In, Scheduling A Call
  • ▶ Appendix #3 - Commercial Scripts - Sending A Technician To A Call - Customer Contact
  • ▶ Appendix #4 - Check Register Form
  • ▶ Appendix #5 - Parts Order Form

 

Dispatch Scripts:

  • Residential Customer Calls In To Schedule A Call
  • Residential Customer Calls In To Schedule A Call - Has Done Business With Your Company, But She Is NOT A Maintenance Customer
  • Residential Customer Calls In To Schedule A Call For The First Time With Your Company
  • Sending A Technician To A Call - Customer Contact
  • Finding Work For The Technicians - Customer Wants Repairs Done
  • Finding Work For The Technicians - Customer Does Not Want The Repairs Done
  • Customer Follow Up
  • Customer Calls In With A Complaint
  • Commercial Maintenance Customer Calling In
  • Commercial Customer Who Has Done Business With You But Is NOT A Maintenance Customer
  • Commercial Customer Who Is A New Customer
  • Call Before Sending A Technician To A Commercial Call

 

Your Investment

For Only $997, You Will Get:

  • The Videos
  • One Personality Profile
  • The Manual
  • Tools Your Dispatcher Needs To Help Build A Profitable Department
  • (Each Additional Personality Profile Is $25

 

Your Program Comes With A Brick... Free

Styrofoam bricks can make your dispatcher laugh, or could be squeezed, or maybe even thrown at a desk…after a particularly tough phone call.

They are effective at decreasing stress…another tool in your dispatcher’s arsenal.

 

Satisfaction Guaranteed

If you are not satisfied with Profitable Dispatch Procedures, return it to Business Ventures Corporation within 30 days. Your money will be refunded quickly... no hassles!

Contractor Bookkeeping Basics
Online Course

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Many times, relatives are recruited to "do the books" without understanding bookkeeping.

Or you hire a bookkeeper who really doesn't know bookkeeping.

 

If this is true for your company:

  • ▶ Your books are probably inaccurate.
  • ▶ You probably pay more taxes than you should.
  • ▶ You never look at a P&L or Ballance Sheet because you know they are wrong.
  • ▶ You don't know how much cash you really have.
  • ▶ You don't know whether your company is really profitable.
  • ▶ ... and many more problems.

 

If your wife, mother, sister, or anyone who doesn't really understand what actually happens when they enter information into your QuickBooks, Sage, or other accounting software ... then this course is for them (and you).

 

Contractor Bookkeeping Basics helps your bookkeeper:

  1. Discover the rules for debits and credits
  2. Create an accurate chart of accounts
  3. Find out what is happening behind the scenes when information is entered into your accounting software
  4. Identify and avoid the most common bookkeeping mistakes
  5. Produce accurate financial statements

After completing this course, your bookkeeper won't make common mistakes, meaning that your financial statements are more accurate.

Accurate financial statements help you spot minor issues before they become major crises and make better business decisions.

 

This is a Contractor Bookkeeping Course

It covers bookkeeping procedures for:

  • ▶ Plumbing
  • ▶ Heating
  • ▶ Air Conditioning
  • ▶ Electrical
  • ▶ Other service, project, and replacement contracting companies

 

This course also includes these other issues unique to contractors:

  • ▶ Labor
  • ▶ Materials
  • ▶ Equipment
  • ▶ Inventory
  • ▶ Other issues unique to contractors

It does not include new construction accounting (work in progress, over- and under-billing, etc.) or bookkeeping for other types of businesses.

 

This is NOT a Financial Analysis Course

It focuses solely on the day-to-day bookkeeping activities that are critical to preparing accurate financial statements.

Your bookkeeper's responsibility is to prepare accurate, timely financial statements and give them to you, the owners/managers, to analyze.

(If you want a financial analysis course, enroll in" Building Profit and Wealth" or "Make Your Financial Statements Fun and Sexy").

This is NOT a course on how to use QuickBooks or any other specific accounting system. It covers bookkeeping, period ... not how to apply bookkeeping to an accounting system.

Contractor Bookkeeping Basics is:

  • An on-line course with no expiration date. You have access to all of the sessions - for years to come. Review any time.
  • One investment per company. Anyone in your company can watch the sessions and do the homework.
  • If your bookkeeper quits, you can have your next bookkeeper take the course.
  • Help if needed. After watching the sessions and doing the homework for that session, if you have questions - call us or email us any time.

 

 

Course Specifics:

  • ▶ You receive the bookkeeping manual - this is the manual we use during the sessions. Do the homework and you'll be ready for the next session.
  • ▶ Each session covers one topic - The homework for that session reinforces what you discovered as well as gives you the tools to use in your daily bookkeeping work.
  • ▶ Get a suggested chart of accounts to use. Make sure your accounting software has the proper accounts so you can enter data in the correct accounts ... producing accurate financial statements.
  • ▶ Receive "101 Dumb Financial Mistakes Business Owners Make" - my book which reveals many bookkeeping mistakes I know your bookkeeper won't make after completing this course.

 

Pre- and Post-Test Your Bookkeeper

  • ▶ When you enroll your bookkeeper in this course, we will email you the bookkeeping test and answers created by the AIPBA - American Institute of Professional Bookkeepers.
  • ▶ This is your bookkeeper's pre-course score.
  • ▶ Sixty (60) days after you enroll your bookkeeper, we will send you the post course test and answers. You can see the progress that your bookkeeper made and which, if any, sessions need to be repeated.
  • ▶ Or course, if your bookkeeper finishes the course in less than 60 days, email us (rking@ontheribbon.com) and we will email you the post-test and answers.

 

Here Are The Sessions:

  • Session 1: Cash vs. Accrual Accounting
  • Session 2: Debits and Credits
  • Session 3: Chart of Accounts
  • Session 4: Balance Sheets and Profit and Loss Statements
  • Session 5: General Ledger Journals
  • Session 6: Accounting Procedures
  • Session 7: Accounting for Prepaid Maintenance Plans
  • Session 8: Day 1 and Day 2 Activities
  • Session 9: Day 1 and Day 2 General Ledger
  • Session 10: Creating the Daily Journals and Trial Balance
  • Session 11: Financial Statements Compilation
  • Session 12: Overhead Allocation
  • Session 13: Cash Flow Report
  • Session 14: Daily, Weekly, and Month-End Activities
  • Session 15: Bookkeeping Mistakes - Payroll
  • Session 16: Bookkeeping Mistakes - Loans
  • Session 17: Bookkeeping Mistakes - Inventory
  • Session 18: Bookkeeping Mistakes - General

Your Investment

Only $997

  • One Time
  • No Expiration Date
  • As many people from your company as you'd like can participate

 

Satisfaction Guaranteed

If for any reason, you are unhappy with the Contractor Bookkeeping Basics Course, simply let us know and we will refund your money. no hassles.

Get the tools your bookkeeper needs to accurately produce your financial statements. You'll make good business decisions based on accurate data as well as spot and resolve minor issues before they become major crises.

Video Library: Soft Skills

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Sometimes customers look for another contractor even if their systems are working properly.

  • ▶ They didn’t like the technician who visited their home or office.
  • ▶ They didn’t feel comfortable with the person on the telephone.
  • ▶ There was no follow up after the service call or replacement.

Your field or office employee never knew he or she did something wrong. But, he or she did…in the eyes of the customer!

“Soft skills” are critical to keeping and growing your customer base. This video series is designed to help your team improve listening skills, communication skills, and build a more than satisfied customer base.

The Details

  • ▶ Programs are divided into four segments:
    • General
    • Technician
    • Dispatch/CSR/Maintenance
    • Commercial
  • ▶ Each video is 15 to 30 minutes in length – easy to use in service meetings or training meetings.
  • ▶ They are designed to help your field and office personnel build and keep trust of your customers…so that you grow your business profitably.

This Is Your Ground Floor Opportunity

I am using the same process that I used in 2015 for my Plumbing and HVAC Operations Manuals: the investment that you make today is the lowest and only investment in the library that you will ever make. Even as I add more videos to the library (as I added to the manual) you don’t pay any more.

Updates Are Free... Forever

You have access to today’s videos and the videos that I will continue to add to the library.

One investment – forever. The lowest investment – forever.

Here Are The Videos In The Library Now

(As of February 1, 2021)
    General
  1. Follow up on Service and Maintenance
  2. Follow up on Replacements
  3. Words and Phrases to Avoid
  4. How To Prepare For Roleplays
  5. Eliminate Your Hidden Sales Prevention Department
  6. Summer Safety Issues
  7. How to Handle a Bad Review on Social Media
  8. Winter Safety Issues
  9. How to Handle "No"
  10. How to Fire a Customer
  11. Duct Tape Situation
    Technician
  1. How To Speak Woman
  2. Explanation of Pricing for Technicians
  3. Proof That Maintenance Saves Money
  4. Repair Conversations
  5. Maintenance Conversations During Repair Calls
  6. Maintenance Conversations During Maintenance Calls
  7. Callback/Warranty Conversations
  8. Cooling Roleplays
  9. Listening Techniques
  10. Heating Role Plays 1
  11. Heating Role Plays 2
  12. Cracked Heat Exchangers
  13. Critical Thinking Skills Overview
  14. Critical Thinking Skills Background
  15. Critical Thinking Skills At The Customer's Home
  16. Critical Thinking Skills Gas Heating Part 1
  17. Critical Thinking Skills Gas Heating Part 2
  18. Critical Thinking Skills Gas Heating Part 3
  19. Critical Thinking Skills Cooling Part 1
  20. Critical Thinking Skills Cooling Part 2 Section 1
  21. Critical Thinking Skills Cooling Part 2 Section 2
  22. Cooling Role Plays 1
  23. Cooling Role Plays 2
  24. Leak Policy Letter
  25. Installer - Listening Techniques
  26. Installer - Get Ready for Your Installation
  27. Installer - Greeting the Customer
  28. Installer - Handing Issues on the Job
  29. Installer - Finishing the Job and Collecting
    Dispatch / CSR / Maintenance
  1. Handling the Three Types of Callers
  2. Setting up Maintenance Calls
  3. Debriefing Calls and Tickler Files
  4. Turning Grumpy Techs into Happy Techs
  5. Turning Unhappy Customers into Happy Customers
  6. Telephone Conversations
  7. Telephone Listening Techniques
  8. Dispatch Role Plays with Technicians
  9. The Volcano Has Erupted, Who Comes First
  10. Holiday Stress Preparation
  11. Heating Role Plays 1
  12. Holiday Role Plays
  13. Responsibility In Slower Times
  14. Debriefing Calls Part 2
  15. Getting Ready For Cooling Season
  16. Cooling Role Plays 1
    Commercial
  1. Technician – Repair Conversations
  2. Technician – Callback/Warranty Conversations
  3. Technician – Maintenance Conversations During Maintenance Calls
  4. Technician - Maintenance Conversations During Repair Calls
  5. Dispatch – Handling the Three Types of Callers
  6. Dispatch – Debriefing Calls, Quotes, and Tickler Files
  7. Dispatch - Commercial Role Plays

I will continue to add to the library so that you have many options to help train your field employees and office staff.

Your investment: only $1297

ORDER NOW

Your investment is guaranteed. If you don’t feel the videos are helpful to your team and you, just call us within 30 days after you invest and we will refund your money quickly. No hassles!

Hurry!

The investment price is only $1297... but may go higher in the future as the library gets larger.

Just click here or call us at 770-729-0258 to begin helping your team members take care of your customers.

P.S. Invest in your employees today! You will never see a lower investment price. You will never have to pay for additions to the soft skills library.
Click below or call 770-729-0258 to get started.

ORDER NOW

Online Course: Make Your Financial Statement Fun and Sexy

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Make Your Financial Statements Fun and Sexy give you the tools you need to understand and profit from the financial side of your business. After these four sessions you’ll recognize when “things don’t look right”. When you complete it, you should know enough to question your accountants, whether they are internal or external to your company. The only way that you can keep your hard earned money is to know that your financial statements are correct each month. You have to know the score and believe the score each month.

 

Are you going to have to do some work?

Absolutely. You can’t get this information into your head without putting in some effort. This is four one-hour sessions with critical information, explained in ENGLISH, so you can easily apply it to your business and understand your scorecard. You’ll have practical homework, using your business’ information, or the sample business information, to get ready for the next session.

 

How does the Program Work?

You participate in these sessions from the convenience of your home, office, or on the road... anywhere a connection to the Internet exists.

  • ▶ Watch the first session. Do the homework. Send in your answers for review.
  • ▶ Then watch the second session. Do the homework. Send in your answers for review.
  • ▶ Repeat for the third and fourth sessions.
  • ▶ Homework is an integral part of this program. You have two options: Use your financial statements or use the sample financial statements with the program. When you use your financial statements Ruth King personally reviews them. They are kept confidential.

You also receive:

  • ▶ The Make Your Financial Statements Fun and Sexy course manual full of examples and explanations of the concepts covered in the on-line sessions
  • ▶ The Courage to be Profitable - Ruth King's #1 best selling book which gives you more background for the class
  • ▶ The HVAC Residential Pricing Manual – Ruth King’s manual and templates for determining service rates, overhead, departmentalization, residential replacement prices and more

 

And most importantly:

Ruth King, an HVAC industry veteran with over 30 years helping contractors with growth and financial issues, personally reviews your financial statements (your option) and homework. She is available to answer questions and give guidance.

Your investment: $997

ENROLL NOW

Online Course: How to Start and Exponentially Build Your Thriving Commercial Maintenance System

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What this program gives you:

  • ▶ Practical, easy-to-implement ways to start/build your commercial maintenance program
  • ▶ A system to exponentially grow your maintenance agreements.

Imagine never having to worry about having enough cash. No more wondering about how to meet payroll or how to fund a new truck.

Imagine having less seasonality and more consistent cash flow. No more wondering how to keep the techs busy in traditionally slower times.

Imagine a thriving, growing loyal customer base. No more wondering about how to generate new, profitable customers.

How do you do it? With my proven maintenance growth plan. Maintenance agreements are essential for a stable, profitable HVAC company. Dramatically increase your commercial planned maintenance agreement (PMA) enrollments using a proven, systematic process.

Does this work?

Angie Hamilton| Reliance Heating and Air in Cumming, GA

“I achieved my entire year’s maintenance enrollment goals in the first two weeks after attending class. I’m looking forward to doing even more than I thought I could. Thank you for everything you taught me.”

Lauren Kornacki | Howell Heating and Air in Richmond, VA

"As a salesperson with little experience, Ruth’s instruction was the solidifying factor in my confidence to succeed in maintenance sales. She is clearly the best at what she does; if you don’t believe the awards and accolades she as accrued, her course will prove it!”

The national average for maintenance agreement enrollments is 30%. With this program, the average commercial enrollment rate is 54%. A 24% increase over the national average.

Expected Outcomes:

  • ▶ You generate, on average, two surveys per week which should result in one new or renewal maintenance agreement per week.
  • ▶ You generate $2-$4 in service/project work for each $1 in maintenance agreements
  • ▶ You build increased customer loyalty, decreased seasonality, and increased cash flow
  • ▶ You take what you discover in this program and apply it year after year to build a thriving, profitable business and a healthy cash balance in your savings account.

Your Program:

  • ▶ Four on-line sessions
  • ▶ Homework prior to the first session
  • ▶ Weekly tracking for twelve months
  • ▶ Access to Ruth King by telephone and email to help with situations as they arise
These sessions will give you everything you need to “hit the ground running” and grow your commercial maintenance program.

Session Topics:

  • ▶ Why grow a thriving maintenance program
  • ▶ Foundation actions needed to get started
  • ▶ Maintenance pricing
  • ▶ Maintenance surveys
  • ▶ Maintenance proposals
  • ▶ Technician roles
  • ▶ Marketing
  • ▶ Office staff backup
  • ▶ Follow-up
  • ▶ Initial sales and renewals
  • ▶ Planning for the year

You Also Receive:

  • ▶ Grow your Thriving Maintenance Program manual (all the pricing methodologies, scripts, forms for this program)
  • ▶ Tracking forms
  • ▶ "Never Split the Difference" by Christopher Voss (one of the best books on negotiating I have ever read)

You May Also Invest In:

  • ▶ Printing forms
  • ▶ Direct mail and other marketing expenses - I will give you suggestions and places to go for proven marketing materials and websites
  • ▶ Website changes to incorporate maintenance into your websites

Important - Who Should Enroll?

  • ▶ You MUST have someone, with sales ability, who can dedicate a minimum of 10 hours per week to this program. If you don’t have this person, don’t enroll in this program – it won’t work!
  • ▶ You have office support to help with mailings and follow up.

Who am I, Ruth King?

Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

She is especially proud of one contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today…profitably and with a positive net worth.

Ruth holds a Class II (unrestricted) HVAC contractor’s license in Georgia.

Her #1 Best-selling book, The Courage to be Profitable is preceded by two award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.

Ruth wrote the highly popular Residential and Commercial Operations Manuals: Best Practices for Running a Profitable Service and Replacement Company and many other manuals. These procedures have been tested for more than 25 years in her work with contractors throughout the United States.

MY DOUBLE GUARANTEE

Investment in the class is only $1497.

If you do the weekly homework assignments and send them to me, then if you don’t generate at least $3,000 in maintenance agreement sales in one year, I will give you your money back. No hassles.

ENROLL NOW

 

Click the button above or call 877-520-4321 to enroll.

I look forward to helping you increase your cash, customers, and profits.

P. S. Enroll today and be prepared to dramatically increase your commercial maintenance customers.

Online Course: How to Start and Exponentially Build Your Thriving Residential Maintenance System

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With the events of the Corona Virus (COVID-19), my clients who have built a strong maintenance base are doing much better than those contractors who have few maintenance customers. Now, more than ever, it is time to start and build a thriving residential maintenance system.

Many contractors tell me:

  • ▶ They don't know where to start building a maintenance program, or
  • ▶ They are stuck at a couple hundred agreements, or
  • ▶ They need a system to exponentially grow their maintenance plans, or
  • ▶ They renew less than 80% of their maintenance plans.

If this is you, now you can get the easy steps to profitably save at least $1 million in cash within 10 years. And, do it quickly with my proven program.

Imagine never having to worry about having enough cash. No more wondering about how to meet payroll, how to fund a new truck, or how to survive when most of the businesses are shut down and travel is restricted.

Imagine having less seasonality and more consistent cash flow.

Imagine a thriving, growing, loyal customer base.

How do you do it? With my proven maintenance growth plan. Maintenance agreements are essential for a stable, profitable HVAC company. Dramatically increase your residential planned maintenance agreement (PMA) enrollments using a proven, systematic process.

Does this work?

Anonymous| Contractor in the Midwest

“We had to open a savings account in another bank because we exceeded the Federal Insurance of $250,000 per account with our maintenance savings.”

Anonymous| Contractor in the Southeast

"The best thing you ever told us was to put the maintenance agreement cash in a savings account. In 7 years we saved over $1.7 million.”

Bob Barnes| Western Heating in Boise, ID

"The weather was mild this fall and we were still busy thanks to our maintenance agreement customers... and I now make money even in February!”

Jennifer Pierce | Clay’s Climate Control in Linwood, NJ

“In two years we have increased our maintenance agreement customer base from 400 to 1100. Thank you.”

The national average for maintenance agreement enrollments is 30%. With this program, the average residential enrollment rate is 43% to 45%. However, some contractors who have followed this program have achieved more than a 70% enrollment rate.

Expected Outcomes:

  • ▶ You increase your maintenance base by a minimum of 100 new maintenance clients a year. (If you are starting with no maintenance agreements, then you should generate a minimum of 100 maintenance agreements this year).
  • ▶ This means you could generate at least an additional 6 to 8 system replacements and at least $18,000 to $36,000 in additional service work this year.
  • ▶ You start building a savings account which helps you get through slower times and eliminates the need for a bank line of credit.
  • ▶ You build increased customer loyalty, decreased seasonality, and increased cash flow.
  • ▶ You take what you learn in this program and apply it year after year to build a thriving, profitable business and a healthy cash balance in your savings account.

This is a four part webinar series:

  • ▶ Watch live or from the replay
  • ▶ Grow your Thriving Maintenance Program manual (all the pricing methodologies, scripts, and forms for this program)
  • ▶ Homework prior to the first session

Session 1

  • ▶ Why grow a thriving maintenance program
  • ▶ Foundation actions needed to get started
  • ▶ Maintenance pricing
  • ▶ The five-step process for enrolling maintenance clients
  • ▶ Establish the maintenance goal for the year
  • ▶ Homework - weekly tracking forms

Session 2

  • ▶ SPIFFs
  • ▶ Marketing plan for the year
  • ▶ Contests
  • ▶ Maintenance retention – how and why
  • ▶ Weekly Tracking forms

Session 3

  • ▶ Tickler files
  • ▶ Specific dispatch duties
  • ▶ Specific technician responsibilities
  • ▶ Customer service responsibilities

Session 4

  • ▶ Louisiana State University Study review
  • ▶ Marketing materials
  • ▶ Dispatch scripts
  • ▶ Technician scripts and suggested role plays
  • ▶ The rest of the year follow up activities

You May Also Invest In:

  • ▶ Printing forms
  • ▶ Direct mail and other marketing expenses - I will give you suggestions and places to go for proven marketing materials and websites
  • ▶ Website changes to incorporate maintenance into your websites

Who am I, Ruth King?

Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating, and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

She is especially proud of one contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today… profitably and with a positive net worth.

Ruth holds a Class II (unrestricted) HVAC contractor’s license in Georgia.

Her #1 Best-selling book, The Courage to be Profitable is preceded by two award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.

Ruth wrote the highly popular Residential and Commercial Operations Manuals: Best Practices for Running a Profitable Service and Replacement Company, The $1,000,000 Blueprint System: How to Grow a Thriving Maintenance Agreement Customer Base, and many other manuals. These procedures have been tested for more than 25 years in her work with contractors throughout the United States.

Your Investment

$1497 For The Basic Course or...

$1997 For The Basic Course PLUS Soft Skills Video Library

Is it worth it?

If you follow this program and build more than $1,000,000 in the bank in ten years, this investment is "a drop in the bucket" for what you learn and the profits you generate.

My Guarantee

If you implement this program, including sending in the homework, and you do not generate at least $2,000 in additional maintenance agreement revenues within one year, I will refund your money. No hassles.

A thriving maintenance program is more critical than ever. Register today!

ENROLL NOW

 

Click the button above or call 770-729-0258 and I will send you the details and homework instructions to complete before you watch your first session.